Toby and Customer in CCstore RGB Retouched-ShirtLogo-cropped
Re-touch Rig-Tough_SubpageHeader_Houston-man-shopping_retouch-1100x344

Privacy Policy

Section I, Website Privacy Policy, describes our privacy policies and procedures for our website. Section II describes our privacy policies and procedures for our mobile application. Section III is a description of our practices regarding collection and use of information and applies to both use of our website and use of our mobile application. Section IV is our privacy policy with respect to nonpublic personal information disclosed to us in connection with the provision of financial products or services. If we change our privacy policy, we will post the revised policy on this page so you may remain informed about what information we collect, how we use it, and under what circumstances we disclose it.

I. Website Privacy Policy

Information We Collect When You Visit This Site

In  general , you can visit the site (the “Site”), operated by Rush Enterprises, Inc. (“we” or “us”) without telling us who you are or revealing any personal information. Our servers collect general information about each visit and aggregate this information with similar information from other Site visits to generate Site logs, which we use to evaluate and improve our Site. We may share this information with manufacturers we represent or our subsidiaries, affiliates, advertisers or sponsors for the same purpose.

We do not automatically collect information from Site visits that is personally identifiable (such as email addresses), and we do not attempt to link the information our servers collect to individual visitors.

By visiting this Site, you agree that we may collect and use this information as stated in this privacy policy.

II. Mobile Application Privacy Policy

Information We Collect

If you download our Rush Enterprises mobile application (“the Application”), we collect information from you when you use the Application that is either provided directly by you or automatically based on your use of and interaction with the Application.

Technical Information

We may collect and use technical data and related information (including technical information about your device, system, peripherals and your interactions with the Application) that is gathered periodically to facilitate the provision of updates, support and other services to you (if any) related to the Application.

Location Information

This Application collects real-time information about the location of your device. If you do not want us to collect this information, do not download the Application or delete it from your device.

III. General Privacy Practices

What We Do With Information You Voluntarily Furnish

We use information for the purposes for which you furnish it to us .

Where we request personal information, our online forms indicate the purposes for which we intend to use your personal information, and we will use the personal information you provide only for those purposes.

If you click Contact Us and provide us with personal information (such as your name, address and email address), we use the personal information to analyze and properly respond to your comments. Similarly, if you send any of our employees an inquiry via email, they will use the information you provide in the email to analyze and respond to your email.

If you do not express a preference in an online form, email or other communication with us, we may include you on mailing lists for our products and services (including products and services of our affiliates or their advertisers or sponsors) if we believe you might find this information interesting or useful. If you would prefer not to be included on our lists, please advise us at the time you submit the online form, email or other communication.

We strongly urge you NOT to submit to us sensitive information, such as your Social Security Number or credit card information, unless it is necessary for the purposes of your communication.

Even though we strive to protect your personal information and privacy, we cannot guarantee the security of information you disclose online and you do so at your own risk. Minors should not submit personal information without the consent of their parent or guardian. However, there is no way for us to prevent minors from voluntarily furnishing us this information. Please Contact Us if you have any questions regarding personal information that your minor children may have provided us.

Who Can Access Your Personal Information

Employees, contractors and affiliates of Rush Enterprises, Inc. and its subsidiaries, as well as service providers for the purpose of providing services for us, will have access to the personal information we collect online, via the Application or receive via email if they require this information in order to perform their jobs or respond to questions or comments you send us.  We have established practices aimed at protecting the information we collect online or receive via email from unauthorized access.

There are also circumstances in which we will share personal information with one of the manufacturers we represent or our affiliates, advertisers or sponsors. If you would prefer that we not furnish your information in this manner, please advise us in advance. You should be aware, however, that this type of instruction might impair our ability to properly respond to you or process the information you provide.

We do not distribute, sell, trade or license any information collected or received online, including email lists.

How We Use Cookies

We use cookies (or mobile cookies) to recognize you and your access privileges on this Site, to facilitate the interaction between you and this Site or the Application, and to track usage. Please note, however, that we set cookies only for Rush Enterprises, Inc. and its subsidiaries, and not for manufacturers we represent or our affiliates, advertisers, sponsors or others. You may receive cookies from these other parties by virtue of accessing their web sites, but we do not control these cookies.

You, of course, have the option of refusing to accept cookies by changing your browser preferences, activating the appropriate settings on your mobile device or using commercially available software. However, if you refuse the cookies from this Site or the Application, you may find that some services do not function properly or may be considerably slower.

Behavior Tracking

We may collect information about your activities on our Site and through our Application over time. We do not, however, associate this information with you personally for purposes of advertising to you. Rather, we use such information for internal analytical purposes. To the extent we ever provide any such information to third parties, it will be in aggregated form and will not be associated with you personally. If you do not want us to collect this information, do not use our Site or download the Application or, if you have downloaded the Application, delete it from your device.

Do Not Track Laws

Now and in the future there may be laws that apply to the use of websites and applications for behavioral or location-based tracking (sometimes referred to as “do not track” laws). The web browser you use may even have a “do not track” (or similar) setting. We, however, have not adopted processes to address those settings or other “do not track” requests, and consequently, do not limit or block your access to and use of our Site or Application. If you are not comfortable, your only practical option at this time is to not use the Site or Application.

We want to reiterate that to the extent we are engaged in behavioral tracking, it is not for the purpose of targeting advertisements to you, and to the extent we are tracking your location through the Application, it is for the purpose of administering the functionality of the Application for you and for sending you location-based communications (which could include advertising for goods and services available through us).

And in all cases, it is our intent to fully comply with “do not track” laws to the extent they are applicable to us and to our Site and Application.

This Policy Does Not Apply to Sites That Are Linked From This Site

This policy only applies to this Site and the Application. As described above, we may share information obtained from this Site with our affiliates or others. While we expect that these affiliates or others will respect your privacy in a manner consistent with our policies, we cannot guarantee that they will do so.

IV. Privacy Policy – Credit Applications/Financial Products or Services

We provide you with an opportunity to print a credit application on this Site. By submitting your credit application, you have consented for Rush Enterprises, Inc. or any of its subsidiaries or affiliates or one or more lending institutions to investigate your credit and employment history as described in detail at the bottom of such credit applications.

When you submit a credit application to Rush Enterprises, Inc. or any of its subsidiaries, Rush Enterprises, Inc., its subsidiaries, affiliates and lending institutions may collect nonpublic personal information about you from your credit applications, other forms you provide, details regarding your prior transactions with the party collecting such information, and consumer reporting agencies.

Our policies with respect to nonpublic personal information disclosed to us in conjunction with the provision of financial products or services, including information provided in a credit application, are available at